DEVEX – BRIDGING THE CLIMATE FINANCE GAP (DOC)
Hatim was fortunate enough to have had the opportunity to film in Kibera, the largest urban slum in Africa. Hatim presents to you Kibera: Rising Above The Conditions. A roundup of his experience there with the Stand Up, Shout Out Organization Crew. Due to security risks, Hatim was restricted to using the most basic gear and no stabilization rigs. All footage was shot on the Canon 7D, Canon 50mm 1.8 Lens and Freehand. Music by: Passenger & Snoop Lion. *Not used for commercial purposes.
services
Documentation – Film
client
Stand Up, Shout Out
year
2013
Director, Photography & Executive Producer
Hatim Hassanali
Photography
Melissa Malala
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.
Behind the scenes.
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Idea:
A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.
The Impact:
By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
