UMOJA SHOE – SUPERSTAR (AD)
Mara Moja Productions tells the story of the collaboration between TechBiz Infotech and Kitui Flour Mills via the integration of SAP and other technological advancements.
services
Ad
client
Umoja Shoe Company
year
2025
Director
Hatim Hassanali
Co-Director
Nkatha Kiruki
Executive Producer
Umoja Shoe Company
Cinematographer
Yassir Hassan
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.
The Challenge:
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Idea:
A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.
The Impact:
By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
