WATU AFRICA | OUR PEOPLES STORY (AD)
Watu is an Asset FinTech, transforming mass-market mobility across Africa through financial inclusion and accessibility. As a result, Watu meaningfully improves employment and creates opportunities for millions of people across the continent. As part of their commitment to sustainability and a better future for our communities, Watu will be providing financing for new electric two & three wheelers to lead Africa’s movement towards ‘clean and green mobility’. Mara Moja is proud to tell Watu’s story.
services
client
year
2022
Director
Hatim Hassanali
Director of Photography
Bernard Kahindi
MegaSpin Group
Hatim Hassanali & Watu Africa
Editor & Colourist
Bernard Kahindi & Sonny Mugambi
Production Manager
Regina Lewa
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.
Behind the scenes.
The Idea:
A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.
The Impact:
By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
